Primary Typeface
Explore the full website design and screens
in Figma
View the complete Verdora visual identity and brand guidelines.
Daily hydration
and skin balance.
Refreshes and
prepares the skin.
Gently cleanses without stripping moisture
Serum
Toner
Cleanser
Dark Olive
Sage
Soft Sage
Cream
Warm Beige
Muted Rose
01
Rooted in Nature
Inspired by natural colors, textures, and forms.
02
Thoughtful Ingredients
Gentle, plant-based ingredients chosen with care.
03
Conscious Materials
Packaging designed with sustainability in mind.
04
Gentle Care
Gentle formulas made to feel good on the skin.
05
Everyday Rituals
Simple skincare made for everyday routines.
Verdora
Designing an eco-conscious skincare brand from identity to digital experience.
All testers said they would
use Keurig Sync regularly.
METHODS
Brand Strategy, Visual Exploration
DELIVERABLES
Brand Identity, Packaging, Website Design
ROLE
Brand & Digital Designer
TIMELINE
2024, Independent Project
PAIN POINTS
I wanted Verdora to feel calm, natural, and considered. I used soft forms, earthy colors, and organic imagery to carry that feeling across
the brand.
Rooted in nature, designed for everyday care.
BRAND DIRECTION
THE CHALLENGE
Verdora started with a simple idea: skincare that feels good to use while being more thoughtful about the planet. I developed that idea across the identity, packaging, and digital experience.
Creating a skincare brand that feels natural, clear, and consistent.
PRODUCT LINE
A product line that
feels connected.
Each product uses its own nature-inspired color, making it easier to distinguish while keeping the collection visually consistent.
I built Verdora’s identity around soft, organic forms and an earthy palette to make the brand feel natural, calm, and refined.
A visual system
shaped by nature.
VISUAL IDENTITY
BRAND SYSTEM
I kept the packaging simple and consistent so each product feels distinct while still belonging to the same collection.
Simple, consistent, and easy to recognize.
PACKAGING DESIGN
I carried Verdora’s visual identity into the website through the same colors, typography, imagery, and calm visual tone.
Bringing the
brand to life.
DIGITAL EXPERIENCE
01
A Calm
First Impression
I wanted the homepage to introduce Verdora clearly while still feeling calm and natural.
This page gives people a closer look at the ideas behind Verdora, from ingredients and packaging to everyday care.
More Than the Products
03
02
Easy to Explore
I kept the shop straightforward, giving each product space to show what it is, what it does, and how it fits into the routine.
Project Takeaways
Working on Verdora taught me to think about a brand as a complete system. From packaging to digital design, I learned how small visual decisions can work together to make everything feel connected.
Explore the Project
Secondary Typeface
Verdora
Designing an eco-conscious skincare brand from identity to digital experience.
ROLE
Brand & Digital Designer
TIMELINE
Independent Project
2024, Independent Project
METHODS
Brand Strategy, Visual Exploration
DELIVERABLES
Brand Identity, Packaging, Website Design
THE CHALLENGE
Bringing an eco-conscious skincare brand to life.
Creating a skincare brand that feels natural, clear, and consistent.
Verdora started with a simple idea: to create skincare that feels good to use while being mindful of the planet. I brought that vision to life through the brand identity, packaging, and digital experience.
Verdora started with a simple idea: skincare that feels good to use and is mindful of the materials behind it. I developed the brand across identity, packaging, and digital design.
BRAND DIRECTION
Rooted in nature, designed for everyday care.
I wanted Verdora to feel calm, natural, and considered. I used organic textures, earthy tones, soft light, and simple forms to bring that feeling across the brand.
I wanted Verdora to feel calm, natural, and considered. I used soft forms, earthy colors, and organic imagery to carry that feeling across the brand.
01
Rooted Nature
Inspired by natural colors, textures, and forms.
02
Simple Ingredients
Gentle, plant-based ingredients chosen with care.
03
Conscious Materials
Packaging designed with sustainability in mind.
04
Gentle Care
Gentle formulas made to feel good on the skin.
05
Everyday Rituals
Simple skincare made for everyday routines.
01
Rooted in Nature
Inspired by natural colors, textures, and forms.
02
Simple Ingredients
Gentle, plant-based ingredients chosen with care.
03
Conscious Materials
Packaging designed with sustainability in mind.
04
Gentle Care
Gentle formulas made to feel good on the skin.
05
Everyday Rituals
Simple skincare made for everyday routines.
VISUAL IDENTITY
A visual system shaped by nature.
I built Verdora’s identity around soft, organic forms and an earthy palette, creating a system that feels natural without feeling overly rustic.
I built Verdora’s identity around soft, organic forms and an earthy palette to make the brand feel natural, calm, and refined.
BRAND SYSTEM
Primary Typeface
Primary Typeface
Secondary Typeface
Secondary Typeface
Dark Olive
Sage
Soft Sage
Cream
Warm Beige
Muted Rose
PACKAGING DESIGN
Designed with less in mind.
Simple, consistent, and easy to recognize.
I kept the packaging simple and intentional, using natural tones, minimal graphics, and a cohesive visual system across the product line.
I kept the packaging simple and consistent so each product feels distinct while still belonging to the same collection.
PRODUCT LINE
A cohesive system, made easy to navigate.
A product line that feels connected.
A product line that feels connected.
Each product has its own nature inspired color, making the line easy to distinguish while keeping the collection visually consistent.
Each product uses its own nature-inspired color, making it easier to distinguish while keeping the collection visually consistent.
Each product uses its own nature-inspired color, making it easier to distinguish while keeping the collection visually consistent.
Serum
Daily hydration and skin balance.
Toner
Refreshes and prepares the skin.
Cleanser
Gently cleanses without stripping moisture.
DIGITAL EXPERIENCE
Bringing the brand to life.
I brought Verdora’s visual identity to the website, keeping the original colors, typography, and calm, natural feel.
I carried Verdora’s visual identity into the website through the same colors, typography, imagery, and calm visual tone.
01
A Calm First Impression
I wanted the homepage to feel calm and natural while clearly introducing Verdora and its products.
I wanted the homepage to introduce Verdora clearly while still feeling calm and natural.
I wanted the homepage to introduce Verdora
clearly while still feeling calm and natural.
02
Easy to Explore
I kept the shop straightforward, giving each product space to show what it is, what it does, and how it fits into the routine.
03
Philosophy of Verdora
More Than the Products
The philosophy page gives a closer look at Verdora’s values, from the ingredients to the packaging and everyday care.
This page gives people a closer look at the ideas behind Verdora, from ingredients and packaging to everyday care.
This page gives people a closer look at the ideas behind Verdora, from ingredients and packaging to everyday care.
Project Takeaways
Working on Verdora taught me to think about the brand as a whole, from the packaging to the website, and how each part can still feel like it belongs to the same system.
Working on Verdora taught me to think about a brand as a complete system. From packaging to digital design, I learned how small visual decisions can work together to make everything feel connected.
Explore the Project
Explore the interactive prototype and key user flows.
Brand Book →
Explore the interactive prototype and key user flows.
EXPLORE THE PROJECT
Explore the interactive prototype and key user flows.
Brand Book →
Explore the interactive prototype and key user flows.
Figma Prototype →
